Sid fell in love with barbering at the age of 14 while working as a shop assistant in a traditional Italian barbershop in New York. Eager to make his mark on the industry, Sid began a 14-year career with Vidal Sassoon by training in their Downtown New York salon.
After successful stints in their New York & Washington D.C salons, Sid took a break from his Sassoon career to teach for hair brand Fudge in Philadelphia. Sid then returned to the New York salon as a member of the creative team & rose to Assistant Creative Director.
As a member of the creative team he collaborated on editorial work and maintained a celebrity client base. Sid also worked backstage at revered international fashion shows including crafting hair for Joseph Abboud’s Men’s Collection at New York Fashion Week.
On the back of a decorated career in Sassoon salons, Sid graduated to their academies as an educator teaching both hairdressing & barbering. Sid’s first stop was the Santa Monica Academy where as part of the educational team he crafted hair for television as well as teaching at international hair shows as far afield as China.
Sid then made the trip across the Atlantic to teach in Mayfair, London; first at the Vidal Sassoon Advanced Academy followed by the Davie Mew’s Academy.
Accustomed to flying around the globe to work behind the scenes of numerous fashion shows and on various hair stages, Sid realised he was ready to return to his lovely wife Esther, his home in Sherwood and his passion of cutting hair in a salon environment.
My first visit to this salon and had a fantastic hair cut by Kieran. I love very short hair and as a woman have found limited barbers/salons who have the confidence to cut my hair short. Kieran took his time to make sure my cut and style was cut exactly as I wanted it and was very confident in doing so. The salon was immaculately clean and very comfortable. I can’t recommend this enough and will now be a regular customer 😍read more
Thank you very much for the awesome haircut and the restoration of my red hair before the For the Love of Wrestling that I really needed for that weekend! I couldn't really thank Jason Mortimer enough for making me feel so special and a luxurious VIP person too! He has given me the best service ever and it has given me that special moment for me! I couldn't really be thankful enough for Jason! And that is the day I will never ever forget!! Definitely, a great student for sure!!! Always recommended!!!read more
I've been going here for a few months I can't recommend it enough! had a few different stylists, Ev and Kieran, they take the time to work out what you want! from the moment you walk in you are treated properly after years of a "generic blokes barbers" walk in sit down and your done with no finesse it's nice to be treated like a friend in a welcoming environment no detail is too small and perfection is key for these guys!read more
Wow wow wow! Quite frankly the BEST hairdressing experience I have ever had! Sid is amazing! My hair was badly damaged and in desperate need of colour correction. He has transformed it into hair that I am now proud of! The attention to detail is phenomenal! Words cannot describe how awesome this place is! Thank you Sid & the team!!read more
Lovely welcoming staff. I was very long overdue and Gusie did a fab job. Eve cut Taylor’s hair just how he wanted it and kept him very entertained with the 20 questions game that we had to keep going on the way home. Will definitely be back xxread more
Very welcoming and professional. Guste gave both myself and my 10 year old daughter a fabulous cut and restyle. We will definitely be back! Thank you Guste and colleagues (sorry didn't get your names) 😊read more
Both myself and my daughter were long overdue a haircut. Amazing staff so welcoming and friendly. Guste did an amazing job. Considering my daughter is only 2 and a half and I have enough hair for 4 people!Love my new hair and we will both definitely be back. Would highly recommend them. Thank you Guste xXxread more
Having just moved to the area I was asking people where they get their hair done and people did not disappoint. Stylist Ev Luna-Rose gave me the best hair cut I have ever had in my 30 something years. Very professional, she took her time to make sure she was happy with her work. I really can't recommend this place enough. Thank you.read more
The best haircut/colour I’ve had in years!!!! Sid was amazing he understood exactly what I needed and talked me through every step of the way! Eve is brilliant cut my sons hair to perfection too - Jordan makes a great coffee and I understand is a pretty mean barber too! A brilliant experience in a beautiful salon - I will be back thank you ���read more
Beautiful salon. Such friendly and welcoming staff. Sid is amazing. He listened to what I wanted and I was blown away with the finished result. I love my new hair colour and it has its shine and silky smooth feel back too! Highly recommend this salon. Thank you so much Sid and the Team 🙏❤️👩🏼read more
This salon is incredible. Had a consultation in the week followed by a great colour and cut today! I must say I was even blown away by the consultation experience and how welcoming and knowledgable Sid is. It’s the first time I’ve been given great advice and had somebody take their time to suggest things right for me. Today I had the treatment and he didn’t disappoint! He really is a magician when it comes to hair! I went in with dull and lifeless hair and he’s completely transformed it. My hair feels absolutely amazing! The salon is absolutely beautiful, the products are fantastic and all the added little touches are great, everything about it is really high quality. Everybody in the salon puts you at ease and makes you feel a million dollars. It’s great to have such a talented salon right on my doorstep! Can’t wait to return.read more
Exceptional! Used the online booking this morning and had an appointment an hour later. I was greeted by friendly stylish staff and made to feel very comfortable. As for Sid, amazing- the first hair dresser I have ever been to who has been open, honest and not only listened to what I said about my hair but my life in general and suggested a cut to suit! As a person who struggles to spend money on my hair, I will definitely be going back on a more regular basis. Thanks guys �read more
I had a cut and colour with Sid yesterday. Fab experience from when I popped in for a consultation until I left the salon. He’s certainly passionate about hair and gives good, honest advice. It’s clear that he thinks about each individual client and what works best for them. The whole team are extremely friendly and helpful. I’ve already booked the other half in for an appointment, and I will be back. Thanks. Sid �read more
“I needed something sociable, challenging, artistic and somewhere I felt like I was always learning, but most of all, something that I loved doing. I have finally found that in barbering.”
Having had what some describe as a “portfolio career” in marketing, teaching, customer service and art, Eva felt she was searching for a role in which she feels truly invested. A career in the hair industry for her is somewhere she can encompass all the skills she has learnt in previous roles.
Being academically minded, Eva is fascinated by the history, geometry and theory behind barbering and feels that putting this into practice is what she loves most – a passion she can certainly put into practice at Haus of Sottung. She describes herself as a perfectionist and believes that although practice will never make perfect, it certainly brings you close!
“One thing led to another – from sitting in front of the mirror and cutting my own hair, to then seeing this as an opportunity to never work a day in my life.”
Kieran is the backbone to Haus of Sottung. Headhunted by Sid himself after completing the Sid Sottung Academy’s Five Day Intensive Foundation Course, Kieran flourished into the member of staff that we all rely on. Seventeen and currently undertaking his apprenticeship at Leicester College.
Thinking outside the box is what Kieran thinks is the future of the hair industry; he believes that “times, fashion and hairstyles move on and so why would I want to outdate my craft or just be in with the present trends? Be ahead of the game and become the trendsetter.”